My experience at Ethos was okay. The consultant lost interest pretty quick and seemed to think I should have picked one of the first few dresses that she showed me. The consultant couldn't find an appropriate veil to go with my dress, so I found it myself at Ethos. In the end I wound up buying from them but it was definitely not a fun or special experience. I am surprised by all of the positive comments on here as many of my friends have been there looking for their wedding dresses and all had negative experiences with the staff.